How to explain Network marketing/MLM and the 4life Research opportunity to someone that has never heard of the Network Marketing/ MLM industry before.
I remember when I first heard about this industry I was so perplexed! 4Life was my first experience in this industry and I remember feeling almost overwhelmed because it was so different from anything else I knew.
I grew up in a very small town with a population of 67 people. If you think that is funny, my immediate family was 7 of that population, my grandparents were another two that lived next door, and my great grandpa was another that lived across the street. I went to a school that schooled 6 small rural towns in the surrounding area. My graduating class was a grand total of 23 students.
Growing up in a small farm community, I was exposed to certain career choices and network marketing was not one of them. I remember seeing all the things Mike Akins (my direct upline and mentor) was doing I was so amazed and I told him I had to be apart of it!
As the years have passed and network marketing has become extremely familiar I noticed it being more difficult to put myself back in the mindset I had originally. I have spoken with a lot network marketing leaders and they have felt the same way. As you are in the MLM industry longer it becomes second nature to you and becomes harder and harder to return back to how it felt complex or confusing or foreign to you years back. It becomes harder to relate to that feeling overtime.
I thought I would share an easy way to explain MLM and specifically 4Life Research with both prospects and new distributors that have not been in MLM before. MLM is so opposite to the conventional industry or conventional jobs in so many aspects so it is understandable it can be a confusing concept to grasp at the start of our journey.
An example of this is in a conventional job we are on our own in our careers but this industry maximizes our success by leveraging ourselves and our personal efforts with our team. In other career choices, we only get paid once for our efforts or time invested, but this industry allows us to get paid residually for the rest of our lives on our efforts.
Network marketing is such an amazing opportunity to take advantage of. So I don’t want anything to hold you back from your maximum potential in this industry.
What is network marketing? How do I explain what I am doing and why people should team up with me?
What is network marketing?
Network marketing is an amazing industry for anyone to take advantage of and become apart of. This industry began its journey in the mid-1950’s and every day around 5,500 people join a network marketing company every day.
Network marketing is an avenue for a wide variety of people to achieve their peak of ultimate personal success due to its various components that have kept this industry alive and well for over 60 years now. Thousands of people around the globe have been able to achieve and maintain financial success and freedom, giving them true financial peace of mind.
If we take a moment to observe how many people in this world are struggling with finances, it is heart-breaking. We see so much suffering and most feel like there is no hope to help pull them out of this daily struggle. Unfortunately, the answer has not been shared as powerfully as it should be yet. But I have faith more people just like you and I will help to share the answer of network marketing with the world and we can see thousands more pulled out of financial bondage and struggle in our lifetime!
When I first heard of this industry I was amazed at the thousands of success stories about people that went from rags to riches. It boggled me. So I looked into how this industry was launching people into this type of success. There are a number of factors involved.
Here is a great PowerPoint that shares Why a person should get involved in the MLM industry and 4Life specifically: https://1drv.ms/p/s!Ao51WTSbwhUHh2Px-rTPzwG7CY0o
There are various components of MLM that make it so powerful!
1. Network Marketing (MLM) amplifies our individual success through the power of leverage.
This industry allows us to leverage many aspects of ourselves with those same aspects of others. One example of this would be time. Let’s say someone can only invest 1 hour a day, 5 days a week in building their network marketing business. That limit does not hold us back as networkers because we can leverage our investment of time with our team’s time investment. There are various leveraging benefits in this industry everyone can benefit from. We are leveraging our time, talents, effort, money, and more!
2. MLM takes advantage of the extreme power of Geometric Growth.
Geometric growth in MLM is explained well in this YouTube video: https://www.youtube.com/watch?v=6VmwsR2uPHM
Geometric growth is one of the biggest aspects of why individuals can achieve such high levels of financial success in this industry.
3. MLM utilizes our natural human nature of the desire to share good things or experiences with others.
When we go to a restaurant that impresses us or we watch a good movie we tend to want to share this information with others. The same principle applies to MLM. When we are introduced to this great opportunity or product, we are inspired to want to share this with our friends and loved ones as well. This is one of the reasons MLM is such a great opportunity for everyone!
4. MLM allows an individual to make a small personal investment and have a huge return.
In a normal circumstance, in order for someone to get such a huge return on capital they would need to invest a larger lump sum of capital. But MLM allows the average individual to have the opportunity to get a large return on capital! This is an amazing opportunity that allows individuals that would usually be stuck in their current financial situation to have the chance to enjoy financial freedom.
5. MLM eliminates personal weaknesses through teamwork.
Everyone is unique. We each have personal strengths and personal weaknesses that differ from one individual to another. Usually, this limits us as individuals. But network marketing has created a way to get around these weaknesses through teamwork. By combining one another's strengths in an MLM marketing family, we can eliminate individual weaknesses that would normally hold us back!
For example, I am not a doctor but I have doctors in my marketing family! I am able to utilize their professional status to help extend my success! I was not extremely good at social media marketing but I have marketing family members that are very talented in this area and I am able to leverage their talent so my weakness in this area is not holding me back! Another example is I am good at speaking with others. Some people in my marketing family are not good at this. They can utilize this strength of mine to maximize their success! This aspect of networking is so exciting to me! I love the fact that as a team we can become unstoppable and climb to peaks of success we never dreamed we could reach.
Now let's move on to step two on why 4Life is elite.
Why is 4Life Research an elite MLM company? What is the credible proof of this conclusion? What tools do I have access to share this information with others?
The 4Life Research/ Professional Networkers opportunity is a very unique and lucrative choice for every category of networker. The study conducted by Research & Marketing Consultants discovered this opportunity was the best one for all seven categories of networkers to get involved with. This study concluded it would remain this way for many years to come. There are various factors that were discovered to support this conclusion.
This study conducted by Research & Marketing Consultants was is the most thorough study that has ever been conducted in the MLM industry. Mike Akins, my direct upline, and mentor invested ½ million USD into this study. They studied over 50 years of MLM history and 342 different top ranking MLM companies in the first 3 ½ years. Since then, over 1000 different MLM companies have been studied. As new companies emerge they are studied to make sure the company Mike and his marketing family are involved with remains to be the best of the best.
You can view this online document for more information on this subject. The Cold Facts Exposed by Mike Akins gives the details on the findings of this extensive study by Research & Marketing Consultants: file:///C:/Users/Lauren/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/GZTDW1P1/Cold%20Facts%20Exposed%20PDF%20(ENGLISH).pdf
This is a good overall video by Mike Akins expressing the reasons why this company is elite: https://www.youtube.com/watch?v=xPsnOXx1bFY&t=117s. As you can see, there are a number of components that in combination have created such an amazing opportunity in the 4Life Research/ Professional Networkers opportunity. The various components are:
4Life is very credible as a company.
Here are some of the various awards that have been given to 4Life Research:
1. Excellence in Manufacturing
4Life owns and operates a state-of-the-art manufacturing facility. This gives the company start-to-finish control over every step of the manufacturing process for the majority of 4Life Transfer Factor® products.
2. International Life Sciences Award
In 2017, Global Health & Pharma named 4Life the Best Health & Fitness Supplement Provider in the United States of America.
3. Philanthropy Award
The Nutrition Business Journal (NBJ) named 4Life as the recipient of its prestigious Philanthropy Award.
4. Utah Genius Award
4Life has been recognized numerous times as a Utah Genius Award recipient.
5. I.N. Blokhina Award
In 2006, 4Life Founder David Lisonbee received the international I.N. Blokhina Award for “excellence in the field of immune sciences.”
6. Digital Media Award
Twitter™ Campaign 4Life’s Twitter campaign received a Digital Media Award for excellence in digital communications.
7. DSA Award for Marketing
4Life received the 2016 Direct Selling Association (DSA) Award for Outstanding Marketing & Sales Campaigns for the launch of PRO-TF® and the 4LifeTransform® brand. This award ranks among our industry’s highest honors.
8. ETHOS Award for Recognition
4Life received the ETHOS award for “achievement, innovation, vision, and excellence” in the sub-category of Recognition for its recognition portal, my4lifesuccess.com.
9. President’s Excellence of the Year Award
4Life received the President’s Excellence of the Year Award in recognition of business leadership within the community.
10. Heart of the Wasatch Summit Award
Sandy City Mayor Tom Dolan and the Sandy City Council recognized 4Life with the Sandy Heart of the Wasatch Summit Award in the Large Business of the Year category.
11. Marketing & Communications Campaign of the Year Award
4LifeTransform® 30-Day Accelerator System won a marketing Stevie® Award for Consumer Products & Services.
12. American Business Award for Best New Product
4LifeTransform Burn® received a Stevie Award for Favorite New Consumer Product.
13. Lifestyle Stevie® Award
The 4LifeTransform™ App received the Stevie Award at the American Business Awards in the Lifestyle category.
14. Video Stevie® Award
The 4Life® “I Do Life Differently” campaign won a Stevie Award for Branded Entertainment.
15. Best Online Press Room
4Life® Digital NewsStand received a Stevie® Award for the Best Online Press Room.
16. Campaign of the Year Stevie® Award
4LifeTransform® and PRO-TF® received the Stevie Award at the American Business Awards for Branded Content Campaign of the Year.
17. CPG Editor's Choice Award Finalist
SupplySide West named PRO-TF® one of five finalists for the 2016 Editor’s Choice Awards in the sports nutrition category. Finalists were chosen from more than 300 entries by the SupplySide editorial team. The team chose PRO-TF because of the product’s “achievement in innovation and market impact.”
18. People’s Choice Award
4LifeTransform Burn® was chosen the 2017 People’s Choice Stevie Award for Favorite New Product of the Year. More than 38,000 people voted in this award category.
19. Utah State Senate Seal
4Life and other industry leaders in the direct selling industry received the Utah State Senate Seal in recognition of contributions to the dietary supplement industry.
20. Digital Media Award
Best in Show
4Life eNews, a global field of communication, received the DSA’s first-ever Digital Media Award Best in Show across 13 categories and more than 100 entries.
21. 2014 Mobile Technology ETHOS Award
4Life received the ETHOS Award in the Mobile Technology category for the 4Life App, an all-inclusive mobile alternative that provides dynamic information for customers and team members.
The 4Life compensation plan pays us more!
This compensation plan is unlike anything else in the industry paying back more than any other legitimate company in the industry and maximizing the benefits of all seven categories of networkers. On the last 2 billion USD, this company paid back 1.2 billion USD to its members. This is 60% of actual revenue. As you know, this is unheard of. There are 23 different possible bonuses a person can get paid through our uni-level hybrid compensation plan:
1. Leader and above- 1st Level Bonus 2%
2. Leader and above- 2nd Level Bonus 25%
3. Leader and above- 3rd Level Bonus 5%
4. 6% Diamond (D) Infinity Bonus
5. 12% Presidential (PD), International (ID), Gold (GID), & Platinum (PID) Infinity Bonus
6. PD 3% Group Bonus
7. PD 3% Group Bonus
8. ID 2% Group Bonus
9. ID 2% Group Bonus
10. 2% GID Group Bonus
11. 2% GID Group Bonus
12. 2% World-Wide Volume ID-GID Bonus Pool
13. 1% World-Wide Volume – PID Bonus
14. Builder Bonus
15. Fast Start Bonus
16. Preferred Customer Bonus
17. Self-pay over 100LP
18. Associate- 1st Level Bonus 2%
19. Associate- 2nd Level Bonus 15%
20. $5,000 USD Presidents Club – ID Bonus
21. $15,000 USD Presidents Club – GID Bonus
22. $50,000 USD Presidents Club – PID Bonus
23. Loyalty Program – Up to 15% of monthly LP paid back
Our compensation plan is a balanced compensation plan that pays each category of networker from the grassroots to the heavy hitter the maximum benefits. Some compensation plans pay the top 1% heavy hitter too much and do not leave enough to pay the grassroots, which make up 95% of an entire company’s networkers.
If a company does not leave enough to pay back to its grassroots distributors they will not stick around. This may not seem to effect a company for a while because the mid-level grassroots will keep replacing those that attrition. But after having to keep replacing their members, the mid-level grassroots will be affected enough they will leave. Next, the high-level grassroots leader will replace the attrition. So forth and so on. This attrition eventually reaches the heavy hitter and they jump ship. It may take up to 10 years for a company to attrition to the top, but it will happen.
Why do we see so many heavy hitters jump from company to company? If they were happy with their income and could just live off what they worked so hard to build, why would they leave? Some claim it is because they see a better opportunity elsewhere. But let’s be honest, building a network marketing business is not easy. It is a lot of work and to receive the level of pay we receive as heavy hitters, we have to give up a lot of daily pleasures and give up our free time for a while so we can build our business to the level of success we desire.
Personally, once this is built to the level of success I desire, there is no way in the world I would choose to do it again just because. I would only change companies if I faced an attrition problem I was not able to overcome or the company I was partnered with gave me a reason to think my lifelong future with it was not secure. Then, at that point, I would jump ship out of necessity.
This company knows how vital each aspect of this company is to long-term success for both the company and the individual. The compensation was designed to help prevent attrition and keep more individuals into profit.
The compensation plan structure and strategy is vital our long-term success and capacity of the individual and team success but there are other vital components as well. The product strategy of a company helps create the companies full capacity for success and longevity of that company’s future. This product strategy is also without competition.
You can check out the Science Behind the 4Life Pay Plan written by Mike Akins for in-depth details of this great compensation plan: file:///C:/Users/Lauren/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/GZTDW1P1/The%20Science%20Behind%20the%204Life%20PayPlan%20%20Oct.%202017(ke).pdf
You can also watch this video where I talk about this compensation plan in detail: https://www.youtube.com/watch?v=PQIfo3_DENc&index=10&list=PLhiMQfBDFaaBs6S5wBZBngJnZ187w-Gtk or this short video on the compensation plan perks: https://www.youtube.com/watch?v=ybD8oq9vC40&list=PLhiMQfBDFaaBs6S5wBZBngJnZ187w-Gtk&index=9
The 4Life Products are unique, and effective, without competition!
This company knew how vital it was to find a product that is extremely effective and extremely unique to remain ahead of the market. This product is not easy to manufacture. In fact, we own our manufacturing facilities and specialized manufacturing equipment to manufacture our unique products.
The product we work with is transfer factor. Transfer factors have been studied for over 50 years and have had over 40 million USD invested in the study of them. There are over 3,000 published studies on transfer factors dating back to 1949 by Dr. Sherwood Lawrence. Transfer factors are even listed in the Physicians’ Desk Reference, which is in the hands of over 500,000 medical professionals here in the US.
Transfer factors role is to help modulate your overall health.
Check out some of the credentials of these great products:
Here are a few more good videos to watch on these products:
Revolutionary Nutritional Breakthrough Impacting the Health of Millions Throughout the World: https://www.youtube.com/watch?v=N_Wj5lazZ-g&list=PLhiMQfBDFaaCa2_u5rIKKhqkLK6BXqfdg&index=0
70 Years Young: https://www.youtube.com/watch?v=IsSwafTANBY&list=PLhiMQfBDFaaCa2_u5rIKKhqkLK6BXqfdg&index=38
The Extreme Effectiveness of 4Life Transfer Factor: https://www.youtube.com/watch?v=ZWMPcUl94Do&list=PLhiMQfBDFaaCa2_u5rIKKhqkLK6BXqfdg&index=43&t=13s
Naomi Jackson’s Amazing Testimony: https://www.youtube.com/watch?v=ZzNnaWRf64c&list=PLhiMQfBDFaaCa2_u5rIKKhqkLK6BXqfdg&index=41
Professional Networkers offers elite and thorough support!
We have a great support team that will be here to offer you and your future marketing family free, targeted support. Professional Networkers has been working, supporting networkers in the field for over 35 years.
We offer a wide variety of free support such as free IT department, graphics, and design department, the research team, success coaches and consultants that travel and host a variety of support and training options, and more.
Check out a few of our prospecting websites that you and your future team members will have access to: (These are my personal replicable sites.)
The Focal Point system through Professional Networkers is a fully automated prospecting system. You can find out more about the various features by viewing this video: https://www.youtube.com/watch?v=wuNpQX9BmiY&list=PLhiMQfBDFaaCZaDcTY4GMdwJnL_wutj_5&index=19
Professional Networkers has several opportunity hotlines you can check out and utilize to help expand your marketing family for free:
English Opportunity Hotline: 800-460-2546
(other translations available)
English Product Hotline: 800-347-6931
(other translations available)
Professional Networkers also has:
*Bi-weekly opportunity conference calls- Every Monday and Thursday at 7:30 PM CT. Dial: (319) 527-2430
*3-way training and team training with our Success Consultants.
*Quality and control team to make sure you and your future marketing family is receiving optimal support throughout your lifelong journey.
*Training and Prospecting PowerPoints that are downloadable from our Professional Networkers training site.
*Flyers, postcards, booklets and information packets available for download or mail order.
*Graphics and Design team that can create custom content for you as requested.
*Social Media team that can help support you or your team's efforts through social media marketing.
*Research team that can help put together custom product protocols for you and your future marketing family or customers.
*Co-op advertisement opportunities.
*Individualized support and training on a one-on-one basis with our marketing family members.
AND SO MUCH MORE!
Professional Networkers has been hired by Mike Akins to help support his world-wide marketing family. This team will be here to work with you each step of the way throughout your journey in 4Life. As your team grows and expands into potentially hundreds and even thousands of members around the world you will have Professional Networkers working with you and your leaders to make sure each member gets the support they need.
Sometimes as organizations grow larger, a gap of support occurs and this can lead to discouragement and disappointment. No one deserves to not get the support they need. Network marketing is an industry that can help a person reach their ultimate peak of personal success. There should be nothing that stands in that person’s way to reach their goals, especially a lack of support.
You can watch this playlist to get to know some of the various Professional Networkers staff members: https://www.youtube.com/watch?v=mHOQazN0DUo&list=PLhiMQfBDFaaCZaDcTY4GMdwJnL_wutj_5
Since you and I are marketing family members, you also have the perk of being in Mike’s newest 4Life organization!
Mike currently has an organization of over 500,000+ members in over 90+ countries around the world. His organization does between 23-25 million USD in revenue each month! I am heading up one of his 4 primary legs. This organization is his newest organization and on track to become his largest organization yet. This organization is growing and adding new members to this marketing family on a daily basis around the world. We would be excited to welcome you to our marketing family.
You can view this video to find out more about Mike Akins credentials, why he selected this company to venture with, and this new 4th leg: https://www.youtube.com/watch?v=xPsnOXx1bFY&t=11s
You can learn more about Mike and Lauren as individuals by visiting their Social Media pages:
Mike Akins Facebook: https://www.facebook.com/Mike.Akins7
Professional Networkers Facebook: https://www.facebook.com/professionalnetworkers
Professional Networkers YouTube: https://www.youtube.com/channel/UClpRV5l_GJ1Gll9rzZ7dHbg
Professional Networkers Vimeo: https://vimeo.com/professionalnetworkers
Professional Networkers Instagram: https://www.instagram.com/professionalnetworkers/
Professional Networkers Blog: http://professionalnetworkers.blogspot.com/
Lauren Roberts Facebook: https://www.facebook.com/lauren.roberts.5895
DiamondsR4Life Facebook: https://www.facebook.com/bethechange.DiamondsR4Life/
Lauren Roberts Twitter: https://twitter.com/LaurenNichole27
Lauren Roberts Instagram: https://www.instagram.com/lauren_nichole27/
Lauren Roberts Tumblr: https://www.tumblr.com/blog/laurennicholeroberts4life
Lauren Roberts LinkedIn: https://www.linkedin.com/in/lauren-nichole-roberts-a11b2144/
Lauren Roberts Blog: http://www.laurennicholerobertsblog.com/
You can also check out this on-demand webinar for this 4th leg: http://www.professionalnetworkers.com/fourthleg/index.htm
Let's work together to take the power of Network Marketing to the world! There are so many people stuck in their current situation with no hope of an answer. Network marketing can be their answer to their finances!! Let's take the 4Life opportunity to the world together!
Lauren Nichole Roberts
See what Paul Zane Pilzer (who has been an economic advisor to two US Presidents) says about the MLM Industry: